Portfolio \\ Northleaf Capital Partners - Corporate Website

What they Needed:

Northleaf retained The Workhouse to spearhead a complete rebranding of Northleaf Capital Partners (formerly TD Capital Private Equity Investors). As part of that initiative Northleaf needed an easy-to-maintain, functional website to provide information to investors, fund managers and potential business partners.

What We Did and Why it Works:

• northleafcapital.com allows company personnel to maintain up-to-date information on their portfolio, post announcements and other crucial information
• A clean and simple interface makes it possible for investors and partners to find information quickly
• Customizing the backend with a library of header images simplifies content creation for Northleaf staff while maintaining brand consistency
• Subtle animations enhance the brand without impact on speed and ease of use
• Interactive timeline allows interested readers to view highlights of the company’s 40-year history, while remaining unobtrusive

Tech Highlights

• Drupal CMS allows the client to edit the entire site and create new content
• Customized Drupal backend with different access levels, simplifying the interface for most users while still allowing power users access to the full toolkit
• Alternate stylesheets for optimized printing
• Detailed user reporting with Google Analytics