Our Strategy
We find that the simplest solution is usually the most elegant.
Begin a project with a simple, flexible, framework and then add layers of complexity. One layer at a time. This ensures that each element of a project has conscious decisions focusing it towards the project's greater business objectives.
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Clarity and consistency are core elements to building customer confidence in your company. We can work with your existing marketing materials and enhance your online presence. We are experienced in collaborating with companies, their in-house marketing departments, and their ad agencies.
You may be interested in:
- Websites where your company manages the content (CMS).
- Email newsletters to keep in touch with your customers.
- Presentations (that don't look like everyone else's PowerPoint)
- Online registration forms for surveys or company events.
- Intranet applications for internal communications and document sharing.
You're with an agency so we'll be brief:
- We love working with agency creative, a project can only be as good as its design concept.
- We understand that the project can not be late.
- We know you have a fixed budget and need a fixed cost from us.
- We have the capacity to address all the technical aspects typically related to a project, including hosting, databases and email newsletters.
- Having usage statistics for online registrations and website traffic is a great way to prove the success of a campaign to the client.
We have technical expertise in a wide range of programming languages, platforms, and software. You may be working in a related industry, or have an in-house job and need some help completing a particular aspect of the project - we are happy to help.
You may be interested in:
- Server-side Programming or Database authoring
- Flash or ActionScript
- Mass email distribution
- Search Engine Optimization
- Online registration forms
Sadly this is a common story we hear when meeting a new client.
Whether a freelancer has disappeared, the machine with the only copy has melted down, or your domain registration company has gone out of business and you can't renew your corporate domain, we've seen it all and we can help.
Small business marketing generally begins with a website. It's a flexible and adaptable way to reach your clientele. Cost is a major factor in what direction you plan to take your marketing. We can help you get started with a smaller site that covers the basics so that down the road you have an online foundation that you can build on.
You may be interested in:
- A website with room to grow.
- Web hosting, email addresses and shared calendars.
- e-commerce stores
There is no more cost efficient way to operate a store then to run it on the web. You may have a retail location and are looking to expand your sales channels, or your company may be entirely virtual. E-commerce opens the door to customers that are in remote locations from your base of operations.
You may be interested in:
- E-commerce websites built on open source frameworks.
- A single page store add-on for an existing web site.
- Tracking the revenue generated via different advertising channels.
- Help with banner ads, pay per click and other online advertising.
Businesses that use the web as the primary marketing channel to their customers often want to be able to quickly change and alter the content of their websites. The reason is to consistently provide visitors new reasons to return to the site.
There are many options for websites that give the owner control of the content, each with it's merits and flaws. We can help you select the best option and help you with training while you get your feet wet with your new website.