Basic web sites are a good option for small businesses and organizations that need to maintain a web presence with a limited budget. But basic doesn't need to mean boring, nor do you have to miss out on good design, solid structure, search engine optimization or visitor tracking.
Most people expect to find a website for your organization, at least the online equivalent of a business card. For most sites, this translates into 4-5 pages consisting of information about the business, a description of their goods/services/activities, and a summary of the clients they serve. It’s the bare minimum but it’s a whole lot better then nothing.
Adding a simple “extra” feature or two
We generally suggest to add a small extra feature to spice up the site. For example, registration forms that allow prospects to "leave a message" for someone within your organization, or interactive maps to help them find your location. A useful little extra can go far with enhancing your site in the eyes of your visitors.
Keep your site up to date
Stale content is not something to inflict upon your audience. People expect information to be relevant and up to date. Update your website at least every couple of months. It’s a pain we know, but it’s a very good idea. It helps with performance in Google, but more importantly it gives your audience a reason to come back.