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User Experience
October 29, 2021

6 UX Mistakes to Avoid on Your Next Site Redesign

by Aidan Foster
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Need help thinking through how these UX tips apply to your website?

Have a chat with Aidan - Send him an email or book a call.

Summary

In this code-free session, you’ll learn how to avoid some common mistakes that we often see when teams kick off a website redesign.

You’ll get a quick intro to some User Experience (UX) strategies, examples, and tools that you can implement to help you focus on what your audience needs most.

This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success.

This session has absolutely nothing Drupal-specific but is 100% applicable to any website platform. It’s intended to introduce some concepts as a starting off point. You can then use the provided links and resources to apply these UX practices to your next redesign project.

Slides

 

Links in the presentation

Website KPI's

Setup Google Analytics in Drupal

https://www.youtube.com/watch?v=2wFXo-vnhWs

Tracking KPI’s (Goals) in Google Analytics
https://www.google-analytics.ie/blog/how-to-set-up-goals-in-google-analytics-with-pictures/

https://dashthis.com/blog/the-top-google-analytics-kpis-to-track/

Other Useful Tools

https://www.hotjar.com/

https://clarity.microsoft.com/

 

Non-Website KPI's

Sales / Offline KPI’s in excel (Template)

https://christophjanz.blogspot.com/2013/12/a-kpi-dashboard-for-early-stage-saas.html

https://medium.com/@rachelpemelton/how-to-create-a-simple-kpi-dashboard-in-excel-d0c8fee9f11c

Tracking Social engagement KPI’s (How-to + Saas products)

https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/

https://sproutsocial.com/insights/social-media-kpis/  

 

Survey Resources

https://uxplanet.org/how-to-create-effective-user-surveys-1cea4b06ff76

https://www.hotjar.com/blog/website-survey-questions

https://survicate.com/website-survey/questions/redesign-survey-questions/

https://www.surveymonkey.com/r/redesign-survey

 

 

Have a question about how User Experience Design on your site?
 

Book a Free UX Discovery Call with Aidan 

 

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Aidan Foster info@fosterinteractive.com 416.922.4255 Aidan Foster
@finteractive

Aidan is actively involved in the open-source software Drupal community and speaks regularly at web design events about responsive design. Aidan has over 10 years experience in web design and has worked in a wide range of sectors including resource, legal and financial services.

Aidan is the vice president of the Toronto Drupal user group and runs the SASS Toronto Meetup and has been running a web shop since 2002.


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