6 UX Mistakes to Avoid on Your Next Site Redesign

Need help thinking through how these UX tips apply to your website?

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Summary

In this code-free session, you’ll learn how to avoid some common mistakes that we often see when teams kick off a website redesign.

You’ll get a quick intro to some User Experience (UX) strategies, examples, and tools that you can implement to help you focus on what your audience needs most.

This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success.

This session has absolutely nothing Drupal-specific but is 100% applicable to any website platform. It’s intended to introduce some concepts as a starting off point. You can then use the provided links and resources to apply these UX practices to your next redesign project.

Slides

Links in the presentation

Website KPI's

Setup Google Analytics in Drupal

https://www.youtube.com/watch?v=2wFXo-vnhWs

Tracking KPI’s (Goals) in Google Analytics
https://www.google-analytics.ie/blog/how-to-set-up-goals-in-google-analytics-with-pictures/

https://dashthis.com/blog/the-top-google-analytics-kpis-to-track/

Other Useful Tools

https://www.hotjar.com/

https://clarity.microsoft.com/

Non-Website KPI's

Sales / Offline KPI’s in excel (Template)

https://christophjanz.blogspot.com/2013/12/a-kpi-dashboard-for-early-stage-saas.html

https://medium.com/@rachelpemelton/how-to-create-a-simple-kpi-dashboard-in-excel-d0c8fee9f11c

Tracking Social engagement KPI’s (How-to + Saas products)

https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/

https://sproutsocial.com/insights/social-media-kpis/  

Survey Resources

https://uxplanet.org/how-to-create-effective-user-surveys-1cea4b06ff76

https://www.hotjar.com/blog/website-survey-questions

https://survicate.com/website-survey/questions/redesign-survey-questions/

https://www.surveymonkey.com/r/redesign-survey