Who drives digital transformation? Your audience.
It doesn’t matter whether you’re rebranding, making changes to your website portfolio, or redesigning because of shifts in your business. Foster Interactive can help you “come out the other side” with a site that accomplishes your goals while serving your visitors’ needs. Our user-focused approach—backed by research and analytics—virtually guarantees success.
Is it time to reevaluate your digital strategy?
Morneaushepell, now Lifeworks, has always been committed to collaboration. But with multiple business owners having access to their website, over time the site became a dumping ground for content. Outward facing, the site was organized by internal groups, not customer needs. And a history of acquiring other companies created a portfolio of 9 web properties that needed to be reconciled with each other.
When they launched a new brand focused on total wellbeing, Foster Interactive was brought on to the project to make more sense of their online presence. A research phase confirmed our suspicions about the site’s usability, so we initially focused on creating and testing a new site architecture. Then we implemented a wireframe and content strategy, working with more than 40 stakeholders to create 80 pages of critical content.
The new site was received enthusiastically by stakeholders, senior management, and customers alike—and user behaviour improved dramatically. As Lifeworks, the former Morneaushepell remains a client 8 years later.
Multiple content author workflows | ~80 pages
Looking to move from a Canadian to a global player, Northleaf Capital has been expanding their offerings and investment portfolio. They have launched a new brand to help them make that leap.
Northleaf Capital has been a Foster Interactive client for more than 10 years. We are currently working with WorksDesign on the third version of Northleaf’s site.
The new site will be fully bilingual for visitors, and easy to edit and maintain for Northleaf. We also provided a content writing and accessibility workshop to help their team maintain the site on the foundation we created.
Bilingual site | Content and accessibility training