Working through project approvals was a highly complex task, but we adapted well to changing needs. The University adapted, too, responding positively to design and execution elements that we felt heightened and extended this flagship execution of their brand platform.
And when the site launched on December 15, 2021, we had done it—together, Foster and the U of T had brought “Defy Gravity” into the world.
We’ve worked with the Division of Advancement for several years, which means they’ve come to trust us as team members. There’s no doubt that closeness was a direct contributor to the success of this project.
Having an idea of what issues might pop up is invaluable during a website build. It’s what helps us appreciate the complexity that an organization like the University of Toronto faces in their day-to-day work.
It also helps us anticipate problems that senior staff will face as they seek approvals—and head them off before they have the chance derail a project. We plan for this need as a part of our process, and always have contingency plans ready to help cut off significant delays. Few external vendors would be able to anticipate these potential issues, but our extensive experience with both U of T and this team makes it happen.
After all, we work hard with all our clients to establish rapport and trust. And with many of them, we’re lucky enough to help them for years, not just months.
That kind of trust is essential with a complicated build like Defy Gravity—and it’s one of the factors that helped us ensure the site would launch to such success.